Master digital marketing
Unlock your earning potential
A free, 108 hour blended programme combining weekly face to face training with flexible home study. Build the digital marketing skills employers actively need, or use them to grow your own income.
Funded by
Kent County Council
Where
One day a week in Folkestone, the rest online
Who it is for
Age 19 or over and living in Kent
Blended learning that fits around your life.
One day a week at our training centre in Folkestone, then guided home study with tutor support. Face to face teaching, with the flexibility to study around work and family.
One day at the training centre
10.00am to 4.30pm each week. Face to face teaching with your tutor, hands on practical work and group discussion.
6 hours per session
Six days of online study
Work through the modules at your own pace on our online portal, with lesson videos, PDF workbooks and tutor support when you need it.
7.5 hours per week
Three doors open at the end.
Built from the same regulated content as our Level 3 Multi-Channel Marketing apprenticeship, and designed to lead to a real next step.
Get hired
Stand out to local employers who are actively recruiting people with digital skills.
Earn online
Build your own business, or bring in extra income through self employment.
Progress further
Use it as a stepping stone into further qualifications, including our Level 3 apprenticeship.
The 8 week schedule.
Six core modules, 108 guided learning hours, one in person training day every week.
Introduction to digital marketing, online launch
Plus induction and online portal set up · 6 hours
Module 1 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Digital launch strategies for success
PowerPoint, workbook and video · 6 hours
Module 2 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Webinars and masterclasses
PowerPoint, workbook and video · 6 hours
Module 3 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Webinar preparation and delivery
Hands on practical · 6 hours
Module 3 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Email marketing
PowerPoint, workbook and video · 6 hours
Module 4 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Digital sales strategies
PowerPoint, workbook and video · 6 hours
Module 5 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Creating a sales and marketing plan
PowerPoint, workbook and video · 6 hours
Module 6 knowledge tasks
Workbook, lesson PDF and video · 7.5 hours
Final presentation and summative review
Present your sales and marketing plan · 6 hours
Final amendments and reflective statement
Quality review preparation · 7.5 hours
At a glance.
Secure your place.
Places are limited and we will be in contact once you apply.
- ✓You are 19 or over
- ✓You live in Kent
- ✓You can commit to one day a week in Folkestone for 8 weeks
- ✓There is an initial assessment before you start
What happens after you apply
We ring you. Usually within two working days, to talk through the programme and check the funding fits.
A short initial assessment. Nothing to revise for. It tells us where to pitch the first few weeks.
We confirm your start date. You get your portal login and the dates for all eight training days up front.
Not sure whether you qualify? Ring us on 01303 256305 and we will tell you either way.
Application
Tell us about yourself.
Name, phone and email is all we need to start. We will ring you to talk it through.