Making the step to launching your beauty business can be a challenge. When you have a passion for the industry and the knowledge to get started, your own beauty business can be an appealing prospect; but it’s not for everyone. Knowing if starting a beauty business is the right decision for you isn’t always easy.
Setting up a beauty business is much the same as setting up any other kind of business. There are certain advantages and disadvantages that apply to everyone, such as flexible working and lack of holiday pay. Some people thrive and self-employment suits their lifestyle perfectly, other people find a few months down the line that it’s not for them and close up.
While there’s no harm in trying (nothing ventured, nothing gained they say), it’s good to spend time thinking about what you want to be doing.
Are you the right type of person to start a beauty business?
You have an interest in beauty
It goes without saying that you should have an interest in some areas of beauty. Dressing hair, styling nails, seeing people made-up, if you don’t have a passion for what you’re doing, other people won’t feel it either. When your heart truly isn’t in it, you won’t have the staying power to stick at your business in the bad times as well as the good.
Businesses set up solely for the purpose of making money often don’t last in the same way because it is passion and personal connection that really drives business, not just how much money is in your wallet.
You’re a people person
With any local beauty business, you’re going to be dealing with a lot of different people. A natural ability to connect with people will help a lot. Beauty treatments often lend themselves to friendly small talk, most people will respond positively, so if you are comfortable with this it will serve to improve your client-relationships.
You have a good support network
Being your own boss can sometimes be a lonely, isolating place. In these times it helps a lot to have a good support network who can sympathize and be willing to help in the good times and the bad -business is rarely plain sailing!
You’re happy to learn
The beauty industry is constantly evolving and new treatments gain demand every-year. Many of these treatments demand professional training under structured beauty courses. In some areas such as permanent makeup, you may need to expand your knowledge and attend training courses to remain current. Specific equipment may also require training for safe and effective use.
You’re prepared to invest
Depending on the type of beauty business you want to start up, you may need to invest in certain materials, equipment or even premises. Costs can vary significantly, for instance, start-up costs for a nail technician are minimal, however, skin treatments can be more substantial.
You’re happy to make the decisions
When you’re your own boss, you can’t always rely on others to make crucial decisions for you. You need to be prepared to make decisions about insurance, health and safety, advertising and legal requirements. If something goes wrong or someone complains you need to accept the criticism and be able to move on.
You are prepared to work long/variable hours
Sometimes you’ll have lots of supplementary work to do such as bookkeeping, accounting and networking; this can mean working into evenings and extra days on occasion.
The perception with business is that it can often consume your life; the good thing about a beauty business is that it can be exactly what you make it. If you want to serve a few customers each evening you can do that. If you only want to work a few days a week you get to make that decision.
Is it the right time?
Often it is not a question of if it’s right for you, it’s a question of is it right for you now? One of the most commonly asked questions is, “when is the best time to start a business”. The truth is no one time is particularly better than another. People start businesses at all stages of life, with a new-born child, while studying and even while working a day job. As with any business, but particularly in beauty, the flexibility is there to fit around your lifestyle.
Often-times instead of making the commitment to jump into a new business full-time, people will start a business while they hold on to their current job. This way they can test the waters and scale up their business with the comfort of a regular income coming in. This isn’t for everyone of course, but if you’re unsure it can be a good place to start.
Not sure what to specialise in?
TNB Skills Training specializes in beauty training courses and has helped hundreds of people to get started with their own beauty businesses.
Call or email for advice on choosing the right course and business path for you.