Pricing a service is always a tricky job. You want the prices to be just perfect, you don’t want to price yourself out of the market, you want to entice people, but not undersell yourself.
But here is the thing. No matter what you charge, someone is always going to find it either too expensive or too cheap.
When it comes to nail services, you have to think through a couple of things when pricing your services.
Apart from the equipment that you bought, don’t forget that it’s a skill where you invested your time and money. People become to you because you’re a specialist and you deserve to be paid as such.
So, here is a general guide on how to price your nail services.
Calculate All Costs
Nail equipment is expensive. Whether you provide an in-house service or a salon service, you need to keep on-top of expenses incurred in providing nail services.
Little things like your daily commute, the electricity bill, the cost of equipment, maintenance cost, training your employees, the length of the nails, and the artistry that your client wants are just some of the factors that should be taken into account.
Market research is essential while pricing your services. Of course there are general market rates people expect to say, but local variances shouldn’t be ignored. Research the other nail salons and general salons in your area and then check their prices.
The rule of thumb is to charge an average amount of what all other salons are offering.
Often too cheap can lower your perceived standards, and too high can make it difficult to attract clients, it’s about striking a balance.
Talk to Someone Experienced
Ask around and talk with people who have experience in providing nail services.
Don’t get shy or uncomfortable in asking around for help. You may be surprised to find someone who will be happy to mentor you.
Value Your Skills
Keep in mind that it took you a lot of time and money to learn do do professional nails, especially if you offer several types such as gel, acrylic and shellac. Don’t be afraid to quote a higher fee, you may be surprised people often see value in a higher fee, they assume that since it’s more expensive it must be more valuable. Underselling yourself also leads to dissatisfaction and you don’t want to work that way forever. If the client values your service and they’re happy, you’ll have a loyal customer.
Time Is Money
Do not forget costs always go up with time. As the world moves on, living prices continue to rise. Buying new equipment, fine quality products, and maintaining the nail salon are expenses that don’t stay the same price forever. People expect costs to go up over time, it’s a fact of life. You don’t want to do this too frequently, but a yearly increase is not overly unfair. Again you need to value yourself, when you value yourself you feel better about the service and all round everyone is just happier and more satisfied.
Are you interested in becoming a nail artist but don’t where to start?
At TNB, we provide a range of gel, acrylic, shellac and manicure nail courses.